The title of this post is a direct quote. I wish I’d thought of it myself.

Paper Passion is a new fragrance by Geza Schoen, Gerhard Steidl and Wallpaper* magazine. The packaging is designed by Karl Lagerfeld and Steidl.

Gerhard Steidl was first alerted to the importance of the smell of a book by Karl Lagerfeld who said “The smell of a freshly printed book is the best smell in the world.” The idea for Paper Passion was born.

The fragrance is said to “…celebrate all the glorious sensuality of books, at a time when many in the industry are turning against them. The idea is that is should relax you, like when you read a book, to a level of meditation and concentration…. To wear the smell of a book is something very chic. Books are players in the intellectual world, but also in the world of luxury.”

Paper Passion is available directly from Steidl.