“To wear the smell of a book is something very chic.”

The title of this post is a direct quote. I wish I’d thought of it myself.

Paper Passion is a new fragrance by Geza Schoen, Gerhard Steidl and Wallpaper* magazine. The packaging is designed by Karl Lagerfeld and Steidl.

Gerhard Steidl was first alerted to the importance of the smell of a book by Karl Lagerfeld who said “The smell of a freshly printed book is the best smell in the world.” The idea for Paper Passion was born.

The fragrance is said to “…celebrate all the glorious sensuality of books, at a time when many in the industry are turning against them. The idea is that is should relax you, like when you read a book, to a level of meditation and concentration…. To wear the smell of a book is something very chic. Books are players in the intellectual world, but also in the world of luxury.”

Paper Passion is available directly from Steidl.


2 responses

  1. Hah! I saw this yesterday on FB. While I love the smell of books, both new and old, I sure don’t want to smell like one myself, I might end up attracting those tiny transparent fishlike insects.

    I wont even need to spread it around my house, it smells very strongly of books already 🙂

    Loved your blog, following you now!

    Please do visit my book blog, and if you like it, please follow!

  2. Pingback: Top Ten Bookish Things (That Aren’t Books) That I’d Like To Own | booksaremyfavouriteandbest

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